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INSIGHTS

Insights on websites, strategy and clarity

Practical articles sharing lessons from real projects — covering website structure, messaging, usability and the decisions that shape effective, well-performing websites.

Why most websites fail before design even begins

23 Dec 2025

Why most websites fail before design even begins

Website Strategy, Website Design, Digital Strategy, Small Business Websites

Design trends fade. Clarity doesn’t.

30 Dec 2025

Design trends fade. Clarity doesn’t.

Website Design, UX & Usability, Digital Strategy

A website is not a brochure: designing for real user behaviour

6 Jan 2026

A website is not a brochure: designing for real user behaviour

Website Strategy, UX Design, Conversion & Usability

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If you’re planning a new website or looking to improve an existing one, start with a conversation. Refine & Define offers a considered, practical approach to website design — shaped around your business and how it works.

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