Recent Website Projects
Websites designed for real businesses
Refine & Define works with small and medium-sized businesses across a range of industries, designing and building clear, usable websites built around real-world requirements.
ABOUT us
Clarity-led website design, built on real experience.
Refine & Define is led by Olivia Knight, a website designer with over 10 years’ experience across design and e-commerce. Having managed websites for established brands earlier in her career, Olivia now works independently with small and medium-sized businesses across a range of industries.
The focus is on clear, well-structured websites that balance strong design with usability, strategy and performance — built to support real business goals.
10+ Years
Experience across design
& e-commerce
Global to
Growing
Experience across global
brands and growing
businesses
End-to-End
Strategy, design, build
& launch
Website design & build for a healthcare consultancy
Healthcare Innovation Consultancy
Website design & build for a specialist finishes company
Refine Finishes Co.
Website design & build for a technology consultancy
Cloud Marshall
Refine & Define takes a considered, practical approach to website design — focusing on clarity, structure and usability, rather than relying on trends or templates. Projects are shaped around how each business operates, with close collaboration from initial discussions through to launch.
FAQs
Questions? We've got answers.
Straightforward information about how Refine & Define works, what to expect, and how projects are typically approached.
Refine & Define specialises in website design and build for service-based and consultancy businesses. This includes website strategy and structure, bespoke design, Wix and Shopify builds, and light brand refinement where needed. Each project is tailored to the client’s goals rather than delivered as a fixed package.
All websites are designed specifically for each project. While proven best-practice principles are used, designs are shaped around the business, its content and its users — not pre-built templates.
Projects usually begin with an initial conversation to understand the business, goals and requirements. From there, Refine & Define defines the site structure and approach before moving into design, build and launch. Clients are involved throughout, with clear communication at each stage.
Timelines vary depending on the size and complexity of the project. Most website builds take between 4–8 weeks, though this can be shorter or longer depending on content readiness and scope.
Yes. Refine & Define works with clients across the UK and beyond, with projects managed remotely through calls, email and shared documents.
Pricing is bespoke and based on the scope and requirements of each project. After an initial discussion, Refine & Define recommends the most appropriate approach and provides a clear, tailored quote.
what we do
Website design and build, with strategy at the core.
Refine & Define designs and builds clear, well-structured websites for service-based and e-commerce businesses. The approach combines thoughtful design, practical build decisions and a strong understanding of how websites need to perform in the real world.
Website strategy & structure
Before design begins, Refine & Define works closely with clients to define what the website needs to do. This includes site structure, page hierarchy, messaging and user journeys — ensuring the final website is purposeful, intuitive and aligned with how the business actually operates.
Brand refresh & visual direction
For businesses that need it, Refine & Define offers light brand refinement alongside website projects. This may include refining typography, colour palettes and visual direction to ensure the website feels cohesive, confident and considered, without the need for a full rebrand.