what we do
Website design, led by clarity and structure
Refine & Define specialises in website design and build for service-based and consultancy businesses. The focus is on creating clear, well-structured websites that are easy to use, easy to manage, and built around real business needs — not trends or templates.
Website strategy & structure
Before design begins, Refine & Define works closely with clients to define what the website needs to do. This includes site structure, page hierarchy, messaging and user journeys — ensuring the final website is purposeful, intuitive and aligned with how the business actually operates.
Brand refresh & visual direction
For businesses that need it, Refine & Define offers light brand refinement alongside website projects. This may include refining typography, colour palettes and visual direction to ensure the website feels cohesive, confident and considered, without the need for a full rebrand.
FAQs
Questions? We've got answers.
Straightforward information about how Refine & Define works, what to expect, and how projects are typically approached.
Refine & Define specialises in website design and build for service-based and consultancy businesses. This includes website strategy and structure, bespoke design, Wix and Shopify builds, and light brand refinement where needed. Each project is tailored to the client’s goals rather than delivered as a fixed package.
All websites are designed specifically for each project. While proven best-practice principles are used, designs are shaped around the business, its content and its users — not pre-built templates.
Projects usually begin with an initial conversation to understand the business, goals and requirements. From there, Refine & Define defines the site structure and approach before moving into design, build and launch. Clients are involved throughout, with clear communication at each stage.
Timelines vary depending on the size and complexity of the project. Most website builds take between 4–8 weeks, though this can be shorter or longer depending on content readiness and scope.
Yes. Refine & Define works with clients across the UK and beyond, with projects managed remotely through calls, email and shared documents.
Pricing is bespoke and based on the scope and requirements of each project. After an initial discussion, Refine & Define recommends the most appropriate approach and provides a clear, tailored quote.
services
Website design services, shaped around your business
Refine & Define specialises in website design and build for service-based and consultancy businesses. Each project is approached individually, with a focus on clarity, structure and usability — ensuring websites are practical, easy to manage and built around real business needs.
