Project Overview

Refine & Define partnered with Katie Webster to design and deliver a clear, professional consultancy website that accurately reflected the depth of expertise and credibility behind the brand. The goal was to create a strong digital foundation that positioned the business as a trusted authority while supporting future growth, enquiries, and thought leadership.

The Challenge

Katie Webster required a website that could clearly communicate complex consultancy services in a way that felt approachable, structured, and credible. The existing digital presence lacked clarity around service offerings, value proposition, and user journey, making it difficult for potential clients to quickly understand how the consultancy could support them or take the next step.

Key challenges included:

• Defining a clear service structure without overwhelming users

• Translating strategic, advisory-led services into accessible website content

• Creating a professional brand presence that built trust with senior stakeholders

• Designing intuitive user journeys that encouraged enquiries and discovery calls

Our Approach

Refine & Define led the project end-to-end, combining strategic planning with thoughtful design and build execution.

The approach included:

• Strategic website planning, including page structure, hierarchy, and conversion goals

• User-centred UX design, ensuring visitors could quickly understand services and outcomes

• Clear messaging and positioning, aligning the brand tone with senior-level consultancy audiences

• Website design and build, delivering a clean, modern, and scalable site experience

• CTA and journey optimisation, guiding users naturally towards contact and engagement

Throughout the project, decisions were grounded in clarity, usability, and long-term scalability rather than short-term aesthetics alone.

The Outcome

The finished website delivers a confident, professional online presence that clearly articulates Katie Webster’s consultancy offering. Services are easy to navigate, messaging is focused and outcome-driven, and the site supports both credibility and conversion.

Results achieved:

• A clear and structured presentation of consultancy services

• Improved user journeys that support enquiries and discovery calls

• A professional brand presence aligned with senior decision-makers

• A scalable website foundation ready to support future content and growth

  
  

Services Provided

• Website strategy & planning

• UX & user journey design

• Website design & build

• Conversion-focused page structure

• CTA and enquiry optimisation