Project Overview

Refine & Define partnered with Plant & Pest to create a new unified brand and e-commerce platform, bringing together multiple specialist product ranges under one clear, authoritative identity.

The project focused on building a strong foundation for growth — combining strategic brand development with a customer-first website structure designed to educate, reassure, and convert.

The Challenge

• The business operated across multiple product brands and websites with no single, cohesive identity

• Customers required clarity and confidence when purchasing specialist plant and pest control products

• Product discovery and navigation needed simplifying for both novice and expert users

• The brand required a scalable platform capable of supporting future product launches and seasonal demand

  
  

Our Approach

Refine & Define delivered the project end-to-end, covering both brand creation and e-commerce strategy.

Key areas of delivery included:

• Brand identity & logo design

  Developing the Plant & Pest brand from the ground up, including logo design and visual direction to create a credible, professional identity that could unify multiple product ranges under one name.

• Website strategy & architecture

  Designing a clear site structure and product hierarchy to reduce friction, improve navigation, and support intuitive browsing.

• E-commerce UX & conversion optimisation

  Creating a streamlined customer journey across product pages, collections, and checkout to support confident purchasing decisions.

• Education-led content structure

  Integrating guidance, supporting information, and educational content to build trust in a technically complex category.

• Platform consolidation

  Merging multiple brands into a single Shopify website while maintaining clarity, authority, and ease of use.

  
  

The Outcome

• A cohesive brand identity and logo that positions Plant & Pest as a trusted expert

• A unified e-commerce platform replacing multiple fragmented websites

• Improved product discovery and a clearer customer journey

• A scalable foundation ready for ongoing optimisation, new product launches, and seasonal growth

Why This Project Works

Plant & Pest demonstrates Refine & Define’s ability to combine brand strategy, user-centred design, and e-commerce planning to deliver commercially focused websites. The result is a platform that not only looks credible but is structured to support long-term performance and growth.