service
Brand refresh & visual direction
For businesses that need it, Refine & Define offers light brand refinement alongside website projects. This may include refining typography, colour palettes and visual direction to ensure the website feels cohesive, confident and considered, without the need for a full rebrand.
details
Refine & Define offers brand refresh and visual direction support for businesses that need their website to feel more cohesive and confident.
This service focuses on refining existing brand elements such as typography, colour palettes and visual style, rather than creating full brand identities.
Visual direction is shaped to support website design, ensuring consistency across pages and touch points.
The approach is practical and considered, helping businesses clarify their look and feel without overcomplicating the process.
Brand refresh & visual direction is typically delivered alongside a website project, but can also support existing websites that need visual refinement.
process
A clear, collaborative approach to website projects
Refine & Define follows a structured but flexible process, shaped around each client and their business. The focus is on clarity, communication and making the process straightforward from start to finish.
1
Discovery & planning
Every project starts with a conversation to understand the business, its goals and what the website needs to do. This stage focuses on defining site structure, page requirements, content needs and overall direction before any design begins.
2
Design & build
Once the structure is agreed, the website is designed and built with clarity, usability and performance in mind. Design decisions are made deliberately, ensuring the site works well for users and is easy to manage behind the scenes.
3
Review, refine & launch
Feedback is gathered throughout the process, with opportunities to review and refine as the site takes shape. Once everything is approved, the website is prepared for launch, tested across devices and handed over with clear guidance.