service
Website design & build
Refine & Define creates bespoke websites using Wix and Shopify, focused on clarity, usability and performance. From structure and layout to content flow and user journeys, every website is designed to be easy to use, easy to manage and built around real business goals.
details
Refine & Define designs and builds bespoke websites using Wix and Shopify, tailored to each client’s goals and requirements.
Every project begins with defining site structure, page hierarchy and user journeys to ensure clarity and usability from the outset.
Websites are designed to be easy to navigate, easy to manage and built to support real business objectives.
Design decisions are informed by experience across e-commerce and service-based businesses, balancing aesthetics with performance.
Projects typically include design, build, responsive optimisation, basic SEO setup and launch support.
process
A clear, collaborative approach to website projects
Refine & Define follows a structured but flexible process, shaped around each client and their business. The focus is on clarity, communication and making the process straightforward from start to finish.
1
Discovery & planning
Every project starts with a conversation to understand the business, its goals and what the website needs to do. This stage focuses on defining site structure, page requirements, content needs and overall direction before any design begins.
2
Design & build
Once the structure is agreed, the website is designed and built with clarity, usability and performance in mind. Design decisions are made deliberately, ensuring the site works well for users and is easy to manage behind the scenes.
3
Review, refine & launch
Feedback is gathered throughout the process, with opportunities to review and refine as the site takes shape. Once everything is approved, the website is prepared for launch, tested across devices and handed over with clear guidance.