service
Website strategy & structure
Before design begins, Refine & Define works closely with clients to define what the website needs to do. This includes site structure, page hierarchy, messaging and user journeys — ensuring the final website is purposeful, intuitive and aligned with how the business actually operates.
details
Refine & Define supports businesses with the strategic planning and structure behind effective websites.
This service focuses on defining site structure, page hierarchy, navigation and user journeys before design begins.
Content and messaging are considered early to ensure the website communicates clearly and supports user needs.
Strategy is informed by real experience managing and optimising high-performing websites across different industries.
Website strategy & structure can be delivered as a standalone service or as part of a wider website design and build project.
process
A clear, collaborative approach to website projects
Refine & Define follows a structured but flexible process, shaped around each client and their business. The focus is on clarity, communication and making the process straightforward from start to finish.
1
Discovery & planning
Every project starts with a conversation to understand the business, its goals and what the website needs to do. This stage focuses on defining site structure, page requirements, content needs and overall direction before any design begins.
2
Design & build
Once the structure is agreed, the website is designed and built with clarity, usability and performance in mind. Design decisions are made deliberately, ensuring the site works well for users and is easy to manage behind the scenes.
3
Review, refine & launch
Feedback is gathered throughout the process, with opportunities to review and refine as the site takes shape. Once everything is approved, the website is prepared for launch, tested across devices and handed over with clear guidance.