Project Overview

Healthcare Innovation Consultancy required a professional, credible digital presence to support its work with NHS and public sector leaders. The website needed to clearly articulate complex consultancy services, build trust with senior stakeholders, and position the business as an authoritative voice in system leadership, transformation, and innovation.

Refine & Define was engaged to design and deliver a strategic consultancy website that balanced clarity, credibility, and accessibility—while remaining flexible for future growth.

The Challenge

The key challenge was translating a broad and nuanced consultancy offer into a website that felt:

• Clear and structured, without oversimplifying the work

• Credible and authoritative for senior healthcare leaders

• Approachable and human, avoiding overly corporate or clinical language

The site also needed to support multiple service models (project-based consultancy, retainers, coaching, and workshops) while guiding users toward clear next steps.

Our Approach

Refine & Define led the project from strategic planning through to build and launch, taking a consultancy-first approach rather than a templated web design solution.

Key areas of focus included:

• Website strategy & structure: Designing a clear page hierarchy that reflected how healthcare leaders think, make decisions, and engage with consultancy services.

• Messaging & content design: Refining service descriptions to focus on outcomes, leadership impact, and system-level change rather than operational detail.

• User experience (UX): Ensuring the site felt intuitive, calm, and easy to navigate for time-poor senior stakeholders.

• Wix website build: Delivering a clean, modern build that allows the client to easily update content, testimonials, and insights over time.

What We Delivered

• Full website structure and page flow

• Homepage layout and messaging framework

• Services page content and positioning

• CTA strategy to support discovery calls and enquiries

• Wix website build aligned to the client’s brand and tone

The Result

The final website positions Healthcare Innovation Consultancy as a trusted strategic partner for health and care system leaders. The site clearly communicates the consultancy’s value, supports credibility with senior decision-makers, and provides a scalable platform for future thought leadership, case studies, and service expansion.

The project demonstrates Refine & Define’s ability to deliver consultancy-led websites that prioritise clarity, positioning, and user experience—beyond purely visual design.