Project Overview

Refine & Define partnered with Elson Electrical to design and build a modern, professional website that clearly communicates the business’s services, strengthens brand credibility, and supports future growth.

The existing digital presence lacked clarity, structure, and conversion focus. The goal was to create a website that reflected Elson Electrical’s expertise, professionalism, and reliability, while making it easy for potential customers to understand services and make contact.

The Challenge

• Present a broad range of electrical services in a clear, user-friendly way

• Improve trust and credibility for both residential and commercial customers

• Create a scalable website structure that could grow alongside the business

• Ensure the site was easy for the client to manage internally

Our Approach

Refine & Define led the project end-to-end, combining strategic planning with hands-on design and build support.

Key areas of focus included:

• Website structure & navigation – simplifying service categories and improving user flow

• Content strategy – rewriting service pages to be clear, concise, and customer-focused

• Design & UX – creating a clean, professional layout aligned with the Elson Electrical brand

• Platform build – delivering a website that is easy to update and maintain

• SEO foundations – ensuring pages were structured to support search visibility

The Solution

The final website delivers:

• Clearly defined Residential and Commercial service sections

• Improved service page clarity and hierarchy

• Strong calls to action to encourage enquiries

• A professional, trustworthy brand presence

• A scalable foundation for future content and service expansion

Outcome

Elson Electrical now has a modern, conversion-focused website that supports lead generation, builds trust with potential customers, and provides a strong digital foundation for ongoing business growth.